Questions, answered.

Everything worth knowing before we work together. If your question isn't here, reach out and ask.

How much does automotive media cost in South Florida?

Photocharged retainer partnerships begin at $1,800 per month and scale with scope. Pricing depends on shoot frequency, how much content you need, and the goals we're building toward. Single projects are quoted individually. This is premium media priced as a partnership, not per-photo work, so a brand gets consistent content every month instead of a one-time shoot.

Why hire a media company instead of shooting content on a phone?

Plenty of businesses start with phone content, and it can work for a while. The ceiling is the problem. Phone content posted between jobs looks like everyone else's, and it rarely separates a premium brand from the shop down the street. Professional media, planned and produced consistently, is what makes a luxury brand actually look luxury. For a business selling high-ticket cars or services, the content is the first impression, and it's worth more than a quick clip.

Does social media content actually sell cars and book jobs?

Yes, when it's done right and posted consistently. Short-form video drives reach, and reach drives inquiries. The dealerships and shops winning on social are booking real leads from it. The catch is consistency and quality. Content posted at the wrong times with no strategy gets wasted, no matter how good it looks. That's the gap a media director closes.

How often should a dealership or shop post content?

Consistency beats volume. A steady few posts a week, every week, outperforms a burst followed by silence. Short-form video (reels) should be the backbone, since it drives the most reach. Most Photocharged retainers are built to keep a brand consistently visible each month without the business having to think about it.

What's the difference between a media director and a photographer?

A photographer takes the photos you ask for. A media director owns the whole picture: the concept, the shoot, the edit, and the strategy behind why the content exists. Photocharged spent nearly a decade directing media for boutique exotic dealerships, building the systems and producing the work that moved inventory and built brands. You're not hiring a camera. You're hiring the person who makes your brand look the way it should.

Who does exotic car and luxury photography in Boca Raton?

Photocharged specializes in exotic cars and luxury media across Boca Raton and South Florida. Featured work spans Ferrari, Lamborghini, Porsche, McLaren, and high-end builds, along with luxury watches and premium service brands. The work has been published at the highest level of the industry, including a duPont Registry cover credit.

Do you shoot video and reels, or just photography?

Both. Photocharged produces editorial photography and short-form video, including the scroll-stopping reels that drive social reach. Most retainer partners get a mix each month, photography for the brand and reels to stay in front of their audience. A single reel produced for a boutique exotic dealership passed 3.2 million views.

What areas does Photocharged serve?

Based in Boca Raton and working throughout South Florida, including Palm Beach, Broward, and Miami-Dade. For the right partnership, travel beyond the region is available. Off-location and out-of-state projects are quoted individually.

Do you offer one-off projects, or only monthly retainers?

Both, though retainers are where the real value lives. A single project captures one moment. A retainer builds a consistent brand presence month after month, which is what actually moves a business. Single projects and questions are welcome, and a retainer partnership is the move for brands serious about owning their space.

What kinds of businesses do you work with?

Exotic and luxury car dealerships, PPF and ceramic coating shops, performance and custom build shops, luxury watch and jewelry businesses, and premium service brands. The common thread is a business with something worth showing, that wants media good enough to set it apart.

How do I start working with Photocharged?

Begin with an inquiry through the site. From there, we have a short conversation about your brand and goals, and I put together a tailored proposal built around what you actually need. Retainer partnerships are limited, so the earlier the conversation, the better.